They bring a solid knowledge base in space planning and visual merchandising along with strong leadership to work quickly to establish partnerships in order to drive results and efficiency. The Team at Analyticsmart are results driven Senior Space Planners with over 15 years of practical, hands on experience. These are but some of the key features that a planogram and planogram process can bring, all working together to drive sales and grow business. This would allow you to have the best assortment possible for every situation – by removing the “one size fits all” mentality you could create planograms for any number of customer traits depending on the category and area or region being merchandised. While maintaining the category strategy, the assortment and its placement within a planogram can be modified and adapted based on each of these factors and more.

These planograms can be built to take into account differing demographics, shopping habits and purchase cycles. A further benefit is the ability to create store clustered planograms. Planogram analysis drives a more productive assortment because it helps drive better assortment decisions, once a planogram is in place then the analysis of what worked and what did not becomes much easier to quantify and each subsequent release optimizes the planogram.Ī solid and efficient planogram process allows you to make quick and seamless changes to an assortment – whether that means a speed to market innovation or the removal of a discontinued item, these changes can be managed quickly and effectively. When not fully engaged it is ultimately an opportunity lost to a retailer when there are unproductive items occupying space on shelf.

It is not only imperative to have the product on shelf, but it is highly significant to have the correct amount of space allocated on shelf/in planogram in order to deliver sales growth. A planogram is a visual merchandising tool that conveys your merchandising strategy to the customer, it does this by having the right product, in the right store, merchandised on the right shelves where shoppers can easily find it, contributing to the overall shopping experience, which ultimately drives sales growth.Īn optimal planogram strategy will identify product performance, optimizing space to sales and allocating the correct shelf space to those high volume sku’s that are driving sales. This along with having the correct allocation of space for each item will maximize the productivity of the planogram. The simple reason to increase sales, but how is this done?Ī planogram’s core purpose is to increase sales by determining the optimal placement for each product within the category.

Retail planograms