how to change colors in an emotional wheel

Artificial red (e.g., on leg bands) has likewise been shown to signal dominance in non-human animals, mimicking the natural physiological process ( Cuthill et al., 1997). Hill and Barton (2005) noted that in many non-human animals, including primate species, dominance in aggressive encounters (i.e., superior physical condition) is signaled by the bright red of oxygenated blood visible on highly vascularized bare skin. However, several other promising theoretical frameworks have also emerged in the past decade, and I review these frameworks in the following. The aforementioned theories and conceptual statements continue to motivate research on color and psychological functioning.

Finally, much writing on color and psychological functioning has been completely atheoretical, focused exclusively on finding answers to applied questions (e.g., “What wall color facilitates worker alertness and productivity?”). Other conceptual statements about color and psychological functioning have focused on general associations that people have to colors and their corresponding influence on downstream affect, cognition, and behavior (e.g., black is associated with aggression and elicits aggressive behavior Frank and Gilovich, 1988 Soldat et al., 1997). Subsequent theorizing derived from Goldstein’s ideas has focused on wavelength, positing that longer wavelength colors feel arousing or warm, whereas shorter wavelength colors feel relaxing or cool ( Nakashian, 1964 Crowley, 1993). Goldstein (1942) expanded on Goethe’s intuitions, positing that certain colors (e.g., red, yellow) produce systematic physiological reactions manifest in emotional experience (e.g., negative arousal), cognitive orientation (e.g., outward focus), and overt action (e.g., forceful behavior). Theorizing on color and psychological functioning has been present since Goethe (1810) penned his Theory of Colors, in which he linked color categories (e.g., the “plus” colors of yellow, red–yellow, yellow–red) to emotional responding (e.g., warmth, excitement).

Color has fascinated scholars for millennia ( Sloane, 1991 Gage, 1993).

How to change colors in an emotional wheel